RealLocal — your business, in your own voice
For the local business you have worked to build
People
buy from
people.
Let your community get to know what you have built.
Previous narrated working reference · 1:08 · Presenter-led community version in development. Illustrative people and places, not client work. Captions are included in the picture; optional English captions and transcript are also available.
Read the video transcript
You know what it took to build this business. The investment. The long days. The decisions that carry your name. Your community can see a sign or a list of services. But can they see the people, the craft and the reasons behind what you do? RealLocal creates professional photos and short videos that bring that story into view. Your people. Your place. Your work, in your own voice. It can start with a simple question: What do you wish people understood about your business? A restaurant owner can explain the dish they are proud to serve. A technician can show how they explain a repair. A practitioner can introduce the people behind a first visit. A crew can show the care that goes into the work. A clearer way to show the business you have already built, and what you want it to become. We plan, photograph, film and edit the agreed assets. Use them on your website, Google Business Profile and social channels. Or hand them to the marketer you already trust. Start with a focused photo refresh, or explore a broader set of photo and video assets. The production stands on its own. No mandatory marketing retainer. Explore the options for your business. RealLocal. People buy from people.
Give your community a way to know the people and care behind your business. Your Business Story Library gives you enough content to post every day for six months, plus a full introduction video that explains why someone should choose you.
Your business, ready to be known
Six months of knowing what to share.
Your Business Story Library gives you enough content for six months of daily posting, plus a full introduction video. Keep giving neighbors a chance to meet your people and understand your work.
- 01
Start with what you have built
Your people, your decisions and the work you are proud to put your name on give us the starting point.
- 02
Turn it into a library you keep
Choose the photo-only introduction or the larger library of photography, short videos and a full business introduction video.
- 03
Keep giving people a way to know you
With Your Business Story Library, you or your team have enough content to post every day for six months across Instagram, TikTok, YouTube and Facebook.
Share the same video on Instagram, YouTube, TikTok or Facebook. Choose the channels that suit your business.
You or your existing team handle posting. Free posting help is coming soon.
Illustrative story themes
These themes show the kinds of stories you can share. They are examples, not the full six-month library, an included posting calendar or a list of separate shoots.
Different ways to help people get to know your business.
- Story idea 1
Introduce yourself
Pair your portrait with the story of why you chose this business.
- Story idea 2
Show the place
Share a space photo and tell people what they can find there.
- Story idea 3
Introduce a team member
Use a portrait to share what that person enjoys about the work.
- Story idea 4
Answer a common question
Return to a people or space photo and add an answer customers often ask for.
- Story idea 5
Explain a detail
Revisit a space photo and tell the story behind a detail in it.
- Story idea 6
Help people picture a visit
Use a space photo to explain how a first visit begins.
- Story idea 7
Share what matters to you
Bring back your portrait with a different part of your business story.
- Story idea 8
Introduce the people again
Reuse a team photo with something you would like new neighbors to know.
- Story idea 9
Tell a local story
Pair a business photo with why you chose to be part of this community.
- Story idea 10
Give a familiar image a new purpose
Use a photo from an earlier introduction to accompany a practical explanation.
- Story idea 11
Make an introduction on another channel
Share a people or place image somewhere you have not used it yet.
- Story idea 12
Welcome people who are new to you
Return to an introduction so new neighbors can meet the business behind the name.
Your Business Story Library pairs short-form stories with a full introduction that explains your business and why someone should choose it. Share across Instagram, TikTok, YouTube and Facebook, with the full introduction also available for your website.
The larger package provides enough content for daily posting over the next six months. You or your existing team decide how to use it across your channels.
Visual direction preview
A feel for the stories we can tell.
Silent, 1 minute 58 second production reference. This working preview uses illustrative AI imagery and fictional people and places. A finished narrated explainer will follow actual filming.
Written visual description
This silent reference pairs fictional local business owners, workplaces and work details with on-screen story prompts. It illustrates the people, decisions and care behind a local business. The surrounding page explains the same owner and community story in text.
A belief behind the work
Getting known should not mean starting from zero every time you post.
Let neighbors meet your team, hear why you started and see the details you care about.
Your story, ready to share in practical ways.
We plan, photograph, film and edit your content. Choose a photo-only introduction or a photo-and-video library. Share it yourself or through your existing marketer.
The story is already there. You know it better than anyone.
What made you choose this business and this community?
Your answer connects a real person with the name above the door.
What do you explain to customers that they cannot see from the outside?
Your answer reveals the knowledge and decisions behind an everyday service.
What part of your work are you proud to put your name on?
A real example gives your story substance, in your own words.